A Parisian Debut to Remember!

Arbore by Carel Woodworks at Maison & Objet 2024

In January, something beautiful happened in Paris — and no, we’re not just talking about the snow-dusted rooftops or the buttery croissants. We’re talking about Arbore, our premium furniture brand, making its Parisian debut at Maison & Objet, one of the most prestigious design fairs in the world.

And yes, it was magnifique.

Bonjour, ISRA Collection!

One of the highlights of our presence was the official launch of the ISRA Collection, designed in collaboration with the talented minds at ISRA Design Studio. This was not just a product unveiling — it was the introduction of a philosophy. A mindset. A way of living that puts elegance, emotion, and simplicity at the center of interior design.

With warm natural tones, playful yet refined shapes, and materials like solid oak, brushed stainless steel, grey mirror, hammered oak, and travertine, the ISRA pieces drew eyes, hands, and hearts. Many visitors told us they “felt” the pieces before even touching them — and that’s exactly what Arbore is about.

The Power of Presence

Being in Paris gave us a front-row seat to how international audiences connect with our vision. Architects, designers, concept store owners, and hospitality experts from all over the world stopped by our stand — many of them drawn in by the Jacqueline Credenza, a true showstopper.

What they saw wasn’t just furniture. They saw stories carved into oak, reflections shaped in glass, and emotions embedded in every detail. They saw Arbore.

From Transylvania to the World

For those who don’t yet know us, Arbore is the premium brand developed by Carel Woodworks, a company born over 20 years ago in the heart of Transylvania, Romania. With over two decades of excellence in custom furniture manufacturing, Carel has become a trusted partner for global projects — from office buildings to boutique hotels.

Arbore is our soulful side — a brand built around the idea of good-hearted living, where sustainability, craftsmanship, and artistic expression go hand in hand. And in Paris, we saw how universal that idea really is.

Merci, Paris. On y revient.

Our team left Paris full of gratitude, inspiration, and big ideas. Maison & Objet wasn’t just a successful fair — it was a moment of validation for everything we’ve been quietly crafting back home. And we’re just getting started.

To everyone who visited us, thank you. For those who missed us — we’ll see you at the next one.

👉 Until then, explore the ISRA Collection and the Arbore world at www.arbore.world

#WithHeart– The Carel Woodworks Team